The Systems Club

Free tool

Free SEO and GEO audit

Enter your website address and get a score out of 100 for how easily search engines and AI assistants can find, understand and recommend your business, with the fixes that matter most.

  • Free, no sign-up
  • Results in about 20 seconds
  • 19 checks
  • Updated

Check your website

We read your homepage once, like a search engine would. We don’t store your page.

What the audit checks

19 checks worth 100 points in total. Each one is something search engines or AI assistants use to decide whether to show, quote or recommend you.

Search engines 55 points

Can search engines find, read and rank your homepage?

Secure connection (HTTPS) 5 pts
Browsers warn visitors about sites without HTTPS, and search engines prefer secure pages.
Allowed in search results 8 pts
A "noindex" tag or header tells search engines to leave the page out of results entirely.
Page title 8 pts
The title is the blue link in search results. 15 to 65 characters, naming what you do and where, works best.
Meta description 7 pts
The short summary under your link in search results. 50 to 165 characters is the sweet spot.
One main heading (H1) 6 pts
One clear H1 heading tells search engines and AI assistants what the page is mainly about.
Works on mobile 5 pts
Most local searches happen on phones. A viewport tag lets the page fit the screen.
Canonical address 3 pts
A canonical tag tells search engines which address is the "real" one when a page has several.
Enough useful text 5 pts
Pages with at least 300 words about your services and area give search engines more to rank.
Image descriptions (alt text) 4 pts
Alt text describes images for screen readers and helps search engines understand them.
Sitemap 4 pts
A sitemap lists your pages so search engines find all of them quickly.

AI assistants 35 points

Can AI assistants understand what you do, where, and how to contact you?

Business details in structured data 8 pts
LocalBusiness structured data spells out your name, services, address and hours in a format machines read directly.
AI assistants allowed to read your site 8 pts
Your robots.txt can block AI crawlers. If they cannot read your site, they cannot recommend you.
Phone number on the page 5 pts
A visible, clickable phone number makes it easy for customers and assistants to contact you.
Location mentioned 4 pts
Your address, postcode or service area tells assistants where you work, so they recommend you to local people.
Answers to common questions 5 pts
Question-and-answer content matches the way people ask AI assistants for help.
Link previews (Open Graph) 3 pts
Open Graph tags control the title and description shown when your site is shared or summarised.
llms.txt file (optional) 2 pts
An emerging, optional standard: a plain-text summary of your business written for AI assistants.

Speed 10 points

Does your homepage load quickly enough to keep visitors?

Response time 6 pts
How long your homepage took to arrive. Under 1 second is good; over 2.5 seconds loses visitors.
Page size 4 pts
Very large HTML pages are slow on mobile data. Under 300 KB of HTML is healthy.

GEO, explained

What is GEO?

GEO (generative engine optimisation) is making your business easy for AI assistants such as ChatGPT, Gemini and Perplexity to understand, trust and recommend when someone asks them who to call.

SEO gets you into the list of search results. GEO gets you named in the answer. For a local business, both come down to the same foundations: clear pages that say what you do and where, structured data machines can read, and nothing blocking the crawlers.

How SEO and GEO compare
SEOGEO
The goalRank in search resultsBe recommended in AI answers
Who reads your siteSearch engine crawlersAI crawlers and assistants
What helps mostTitles, headings, speed, links, reviewsStructured data, clear facts, FAQs, crawler access
What customers seeA link to clickYour name in a written answer

How to read your score

  • 80–100Strong

    Search engines and AI assistants can find and understand you. Keep it fresh.

  • 60–79Good start

    The basics are there, with a few gaps that are costing you visibility.

  • 40–59Needs work

    Important pieces are missing, so you are easy to overlook.

  • 0–39At risk

    Customers and AI assistants will struggle to find or recommend you.

Questions about the audit

What is an SEO and GEO audit?

It checks your website the way search engines and AI assistants see it. SEO (search engine optimisation) is about ranking in search results. GEO (generative engine optimisation) is about being understood, trusted and recommended by AI assistants such as ChatGPT, Gemini and Perplexity.

Is the audit really free?

Yes. There is no sign-up and no card. Enter your website address and you get your score and fixes straight away.

What does the audit check?

19 things across three areas: search engines (titles, descriptions, headings, mobile, indexing, sitemap), AI assistants (structured data, AI crawler access, contact and location details, FAQs) and speed. The full list and the points for each are on this page.

How is GEO different from SEO?

SEO helps you rank in a list of links. GEO helps AI assistants understand your business well enough to recommend you in a written answer. Most of the foundations overlap: clear content, structured data and pages that machines can read.

Which page do you check?

The page at the address you enter, usually your homepage, plus your robots.txt, sitemap and llms.txt files. We read them once, the same way a search engine would, and we do not store your page content.

Why is my score different from other tools?

Every tool weighs things differently. Ours focuses on what matters most for small local businesses: being found locally, being understood by AI assistants, and making it easy for customers to call.

Can you fix the problems for me?

Yes. Get Found members get a website built and run for them, with SEO and GEO built in. Every improvement we make rolls out to all members.

Want it fixed for you?

Members get a fast website built and run for them, with SEO built in and every improvement rolled out to the whole club.

See membershipScore your Google Business Profile